People also ask
Does Diamonds Direct have real diamonds?
All Diamonds Direct lab-grown diamonds are certified and hand-selected for their beauty and quality. GIA and IGI Laboratory Grown Diamond Reports are grading reports that attest to the quality of lab-grown diamonds.
Did Kay Jewelers buy Diamonds Direct?
National diamond giant Signet Jewelers Limited — whose brands include Kay Jewelers, Zales and Jared — is acquiring Charlotte-based Diamonds Direct for $490 million in cash. Between the lines: Customers won't notice much change following the acquisition.
Who purchased Diamonds Direct?
HAMILTON, Bermuda, Nov. 18, 2021 /PRNewswire/ -- Signet Jewelers Limited ("Signet") (NYSE:SIG), the world's largest retailer of diamond jewelry, today announced that it has finalized its acquisition of Diamonds Direct USA Inc. ("Diamonds Direct") for $490 million1 in cash.
Did Jared buy Diamonds Direct?
The Jared jewelry store that closed last summer on Rockville Pike has reopened with a new identity: Diamonds Direct. Jared's parent company, Signet, acquired the Diamonds Direct chain in 2021 and is looking to expand its national footprint.