Loose diamonds aren't necessarily cheaper than their mounted equivalent, however, they have the advantage of offering buyers a 'complete view' – no inclusions hidden by prongs or color concealment against a setting. Buying a loose diamond online will be considerably cheaper than buying from a store.

As with any potential investment, investing in loose diamonds has its own unique pros and cons. In short, yes, buying loose diamonds is a great investment as natural diamonds hold their value and appreciate as do most rare and highly sought-after commodities.

Wholesale diamonds are cheaper for a few reasons. First, they are sourced directly from diamond mines or cutting factories, which cuts out the middleman and allows the buyer to save on markup. Second, because they are sold in bulk, wholesalers can offer a discount on the per-carat price.