No More Middleman (Means More Savings for You) This means that you are buying diamonds from the same place, at the same price, as the fancy diamond jewelry retailers do. So, buying directly from the wholesaler will assure you that you are getting the best price and help you save a huge amount of money.

Dubai is deemed as one of the cheapest places to buy diamonds and rightly so. There's a reason that it is regarded as one of the world's top three diamond trading centers—the other two being India and Belgium.

Wholesale diamonds are cheaper for a few reasons. First, they are sourced directly from diamond mines or cutting factories, which cuts out the middleman and allows the buyer to save on markup. Second, because they are sold in bulk, wholesalers can offer a discount on the per-carat price.

The average markup on a GIA certified Lumera diamond is less than 9%, which means the end consumer is paying very close to a true wholesale price (the price charged by diamond cutters around the world). This compares favorably to a traditional jeweler, which might mark a diamond up 100% or more.