We import our diamonds directly from conflict-free diamond capitals and deliver them to you with a friendly, attentive, and knowledgeable staff in a fun and truly one-of-a-kind shopping environment.

National diamond giant Signet Jewelers Limited — whose brands include Kay Jewelers, Zales and Jared — is acquiring Charlotte-based Diamonds Direct for $490 million in cash. Between the lines: Customers won't notice much change following the acquisition.

Diamond Jewelry Consignment Sotheby's, your best and most reliable resource for selling your diamond rings, necklaces, bracelets and other jewelry, holds the current auction record for the highest price paid for any diamond or jewel.

Moissanite: Currently, the most sought-after fake diamond stone name in the industry is the moissanite. Moissanite has developed a reputation for being the best alternative to natural diamonds since they can rival them in brilliance.