Brilliant Earth diamonds are certified by the world's leading gem grading labs including GIA, IGI, HRD, and GCAL and the agency who issues the Sustainably Rated Diamond Certification.

The Company also offers ethically sourced gemstones and recycled precious metals. The investment Brilliant Earth is making in physical retail brings the Company's showroom total to 37 locations.

Jewelers can tell if a diamond is lab grown through various gemological tests. They may use equipment like a DiamondView tester, which relies on a. Additionally, many jewelers work with accredited diamond grading labs who provide documentation, such as grading reports, confirming the origin of the diamond.

While the capital costs for lab-grown diamonds are similar to natural, the supply chain is significantly shorter. Since lab-grown diamonds skip the mining process, they touch less hands along the way – ultimately resulting in a less expensive diamond. Natural diamonds' prices also represent their rarity.