Wholesalers usually offer diamonds at much lower prices than what you would pay at a branded jewelry store because overheads like distribution and marketing costs are already eliminated. This means that you are buying diamonds from the same place, at the same price, as the fancy diamond jewelry retailers do.

As with any potential investment, investing in loose diamonds has its own unique pros and cons. In short, yes, buying loose diamonds is a great investment as natural diamonds hold their value and appreciate as do most rare and highly sought-after commodities.

Wholesale diamonds are cheaper for a few reasons. First, they are sourced directly from diamond mines or cutting factories, which cuts out the middleman and allows the buyer to save on markup. Second, because they are sold in bulk, wholesalers can offer a discount on the per-carat price.

Clarity is how pure it is from internal and external blemishes or inclusions in the stone, as for the carat, it represents the size of the diamond. Investment Wise, loose diamonds bear high value as they are known to be always on demand, and supply is limited.