Pro: You Can Get a Good Deal Buying a Diamond Online So, while there are no great deals in diamonds, online retailers and online custom jewelers like CustomMade can offer lower prices compared to a brick-and-mortar store, and comparable prices to places like Blue Nile or James Allen.

As with any potential investment, investing in loose diamonds has its own unique pros and cons. In short, yes, buying loose diamonds is a great investment as natural diamonds hold their value and appreciate as do most rare and highly sought-after commodities.

Wholesale diamonds are cheaper for a few reasons. First, they are sourced directly from diamond mines or cutting factories, which cuts out the middleman and allows the buyer to save on markup. Second, because they are sold in bulk, wholesalers can offer a discount on the per-carat price.

Dubai is deemed as one of the cheapest places to buy diamonds and rightly so. There's a reason that it is regarded as one of the world's top three diamond trading centers — the other two being India and Belgium. You can easily buy diamonds from ritani diamonds shop.